Attractions and ticket business
We facilitate direct bookings for attraction providers by enhancing your OFFICIAL SITE button and giving you more exposure on Google.
Our role is to send users directly to your website to complete the transaction.
Increase your direct traffic with Google 'Things to do'
How it works
When a user searches for an attraction on Google, Google Search results generate an aggregated view of booking options for those businesses, with the price and a booking link.
Attraction businesses now have visibility over who is selling their entry tickets and for how much.
They can also differentiate themselves from resellers as they are the only ones who can claim and enhance their “official site” button.
As a connectivity partner, we can assist you in taking further control of your listing by helping you to:
Add product prices
Offer more than one ticket option
Identify your website traffic
Determining the correct landing page for your customers to complete the booking
These features can only be activated by the attraction themselves through one of Google's official connectivity partners. You can't do it through your 'Google My Business' or by email.
Users will be able to clearly identify it is your site and are more likely to book with you.
The program allows you to reduce commissions and paid advertising costs by having a stronger presence on Google.
Register now and start saving!
What do our customers have to say?
We have used Google’s ‘Things to do’ to leverage our online searches and drive more direct bookings to streamline our customer journey. The program has become the second-largest channel to our website, with 72% of the traffic generating new users.
Head of Sales, THE VIEW FROM THE SHARD