Tours & activities providers
More product exposure with Google Things to do
How it works
Our connectivity to Google allows providers for the first time to publish their products directly in the Google ‘Things to do’ platform.
‘Things to do’ for tour & activity operators are largely centered around Points of Interest (POIs), for example, landmarks, museums, monuments, bridges, zoos, etc. They receive high search traffic on Google from qualified users.
When the user searches for a POI, the search results list admission tickets, along with tour & activity operators who provide a meaningful experience of the location.
Livn helps you to publish your products against these POIs, allowing them to become more discoverable when users are searching on Google.
When the user clicks on your product, a pop-up gives more information and a link to your website.
You now have the opportunity to own this direct channel and capture more bookings directly on your website.
We can also assist operators in listing products under one or several POIs, making you even more discoverable on Google.
In the example below, the specific product of TopView Sightseeing has 3 POIs, which are included as part of their tour itinerary. Livn has published this information to Google and as a result, the same product is now listed under each of those POIs.
What do our customers have to say?
Before joining the program, we relied heavily on Online Travel Agencies to promote our products on Google. Now, we have the power to publish our products under multiple Points of Interests’ search results, increasing the opportunity for conversion of our customer audience at a straightforward click of a button.
Manager, Insider Tour Berlin